FAQs – Working with your Copywriter
How do I choose the right copywriter?
Basically, it’s professional business and commercial writing.
A copywriter will work with you to produce the kind of clear and crisp promotional material your business needs.
Maybe you need to …
issue a press release
write an article
produce direct mail letters
contribute to a newsletter
update your blog
write and place job advertisements
put together job information packs
write the text for your new website
produce a marketing flyer
… but don’t have the time or resources to devote to the project, to ensure the work is done professionally, on time and within budget.
This is where a copywriter can help – by not only writing the text for your press release, website, marketing, brochure, but by carrying out all the necessary research and acting as a central contact point should you also need a designer, photographer, printer, IT specialist, sound engineer …
B2B stands for Business-to-Business and B2C for Business-to-Customer.Different people look for different things in a product or service. Business-to-Business copywriting is aimed at those in the same and/or complimentary industries and tends to be more technical. Business-to-Customer copywriting is more wide-ranging and general.
Both styles draw on the copywriter’s ability to get into the mind of the reader!
Not if you don’t want to!There’s no hard and fast rule on this. A detailed brief is usual for, say, preparing a marketing brochure but it all depends on the type of project: a couple of paragraphs or a few bullets points may be all that’s needed.
If you don’t know where to start, talk to your copywriter.
Be prepared to answer a lot of questions and make sure you have plenty of information available (product literature, company brochure, press releases) for your copywriter to read. Copywriters love information!
The better your copywriter understands your business and your customers, the greater chances of the finished piece of work being a perfect fit.
How do I choose the right copywriter?
Experience in the relevant business sector is a big plus but remember that most freelance copywriters are “all-rounders”, working with a range of businesses from a local hairdressing salon to a specialist telecoms company.Check out the website for examples of previous work. A copywriter’s website does double duty as a portfolio in itself, letting you see how they write and organise the information.
And remember to look beyond the portfolios and hourly rates – do you think you and your copywriter could work well together? Are they sympathetic to the needs of your business? Your customers? Your budget?
Take the time to make sure you have the right writer. It’s time well spent.
Stay in control of the project and work with your copywriter. Make sure information is available when needed, that deadlines are met (on both sides) and don’t hesitate to discuss any reservations you may have.Keep an eye on the costs. If the brief changes radically, the price will too. Your copywriter will keep you up to date but if you feel you need more information, ask for it.
If you’ve chosen someone you can work with, the lines of communication will be open and problems are unlikely to arise.
Any more questions? If you would like to discuss your ideas and business writing projects in more detail don’t hesitate to
get in touch
get in touch.